The products manufactured by the company and the focus of the company towards organic foods and energy bars which taste good have enabled the company to be the tops three small and medium scaled energy and organic food providers in the market. However due to the recent takeover of PowerBar and Slim Fast the company is facing problems in terms of increased pressure form the competition. The position of the company therefore in the market is also effected due to the changes taking place in the industry.
The strategic fit of the company in terms of its achievement of its goals and objectives currently is strong as the company is focused on proving customers with nutritious energy products which are organic as well as making them aware about the environment and how they can care for its. The company and its green method of operations have given it a unique position in the minds of the consumers enabling the company to take advantage form a green brand which is much desired by the customers.