Through analysis of the company and its operation it has been determines that the company is a highly successful venture and has been able to effectively target a niche demand in the market. However the globalization and the lifestyle changes in the consumers has made the niche characteristic of the market to become mainstream, making it beneficial for the company to increase its capacity and operations.
The competitors of the company have already incorporated themselves with larger companies like Unilever and Nestle in order to take advantage of the global scope they offer and the increased range and scale of operations
The company should also focus on its physical presence in the international markets. The company is currently operating in the international markets through the internet but by divulging into the high street market the company can better take advantage of increasing demand for its products.