Dry/moist toilet tissue is the most high-involvement consumer product which has failed to work across UK markets. The product has salient features with many advantages, though not very successful in terms of product design and features. This product has to survive in UK markets using best marketing strategies to recover from the product’s current dilemma.
It is widely believed that the product is incompatible with the toilet tissue holder which is certainly a major reason for not showing a significant performance. The product development strategies should be used to further enhance the scope of making dry/moist tissues as the best consumer-friendly product.