Nintendo is an arcade and console game manufacturer which has launched five successive gaming consoles which fall under the category of Wii. There exist many different gaming consoles which are popular amongst the consumers, like Microsoft’s XBox 360 and Sony’s play station. However the target market of the Wii is much more diverse and broad as compared to other gaming consoles as it targets the young as well as the older generation of gamers in the market.
An innovative strategy that is being employed by the company to attract the target market for Wii is divulging into new mediums of promotion and communication. The company has invested significantly in an online gaming show which is aired ion xleague.com. The how is named ‘The Casual Gamers’ and was launched in August 2007. The show depicts competitions and contests between families on a series of Nintendo Wii console based games.