Just like any other kind of business, the quality of the products plays a great role in marketing. Toyota is known for producing great cars and as such, it has a great number of buyers, which is the target of every business.
Similarly, is helpful to the company when utilizing its opportunity for expansion, since many buyers have confidence in it and has it can easily win many other potential buyers in other market places. Additionally, despite the stiff competition from the rival companies, Toyota is assured of retaining its consumers since it has already won their confidence.
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