The sponsors (See Appendix for official logos of all the sponsors) of the Melbourne Food and Wine Festival include The Age as their presenting partner, The Langham Melbourne as their official hotel, Virgin Blue as their official domestic airline, Victoria (the place to be), City of Melbourne, Tourism Victoria and Australia.com as their government partners, Coffee X, Connex, Crown, Mi’ele and Sampellegrino as their major partners, 7 Sunrise, 774 ABC Melbourne, ABC local radio, APN, AD SHEL, Good Food, Gourmet, WINE and Avant Card as their media partners, Fed Square and Southgate as venue partners, Bamix, Convent bakery, Equal, Fissler, Magimix, Mount Zero Olives as product partners, Sommeliers Australia and T’Gallant as wine partners, VB as beer partners, Holmesglen,
Swinburne and William Angliss Institute as training partners, Sputnik agency as online partner, Clemenger BBDO as official creative partner and Essential, Food services, Melbourne International Jazz Festival, Home Barista Institute, Melbourne Airport, Melbourne Comedy Festival, Prahran Market, Riedel and Victorian multicultural commission as other partners. The sponsors gain from the event since this festival is a dignified and the largest food festival in the year thus being related to such a huge festival will bring credibility and more customers for the sponsors. All the internationally acclaimed chefs visit this festival and millions of tourists swarm to see the festival since it’s the largest food festival of the world and the sponsors tend to get acclaim from these chefs and attendants because being part of this prestigious festival means the sponsors have been selected on a standard and criteria which brings popular acclaim to the sponsors amongst the chefs and the attendants from all over the world. The team is dedicated to promoteMelbourne city and they are a huge success in bringing large number of tourists to the city (Melbourne, 2009).