While the push strategies focus on entering the communities of the prospective employers which can be a source of contacts for accessing the hidden job market. The pull strategy focuses on starting the employers to one self. These involve taking a podium or stance in public where it is possible for multiple prospective contacts and employers to take notice, and employ attention seeking behavior, through depiction of professionalism and positive work.
As the my personal interest is inherent in the field of marketing and brand management, one of the strategies that can be used by me to attract the attention of prospective contacts and employers for access into the hidden job market is to create a website or a blog. This website would focus on the different aspects of branding that are employed in the current advertising market and how they have been employed in the past. It would provide a forum for discussion to people and professionals in the field regarding their comments.