Essay: Overview of Home Improvement Industry

Sample Essay

The home improvement industry is a dynamic industry which has been experiencing exponential growth with the growth in the economy and its resultant effects on the disposable incomes and per capital savings and earnings for the people living in America. The Home Depot and the Lowe’s Company Inc. are two of the main players in the home improvement industry.

The main strengths and the success factors of the two companies are listed in the following section, however the main success factors that are required to be successful in the home improvement industry pertain to the relative price of products, the reputation and the brand image of the company, the senior management of the company, the technology being used and the distribution network as well as the financial resources that are available to the players in the industries.

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