Sample Essay
The main elements of a marketing strategy include identified target market and their respective segments, unique selling points, the employment of technology and the objective of the company to satisfy the needs of the customer through provision of products and services. A successful marketing strategy is one which highlights the needs of the customers, the products, how it satisfies the demands of the customers, and the marketing channels used.
The marketing strategy is used to derive actionable steps to advertise market, manage public relations as well as form the marketing mix of the product and services offered. However it is also important to have measurement and evaluation steps in place to analyse the effectiveness of the marketing strategy. One best way to evaluate the performance and the success of the marketing strategy is to determine the level of customer satisfaction.
A research conducted by Sharma (2004) highlight that there is a positive relationship between the marketing strategy of a company and its organizational strategy. Marketing strategy enabled the company to increase its organizational; performance. The new market development strategies highlighted in the marketing strategy have a positive long term effect on increasing the sales of a company in its target markets. Additionally the forecasting activities derived form the marketing strategy also enable a company to have a positive relationship between the newly identified market segments and the total return on assets (Sharma, 2004)
These are model essays please place an order for custom essays, research papers, term papers, thesis, dissertation, case studies and book reports.
