The products in the firm are of high quality and differentiated from those of the competitors. The packaging is attractive as noted that there is a time one of the employees stole a package to put his cards in it. The products are made with the intention that they need to be different from those of the others, which are just chocolates. The price is fair as the quality guarantees it. No single customer complains of the price because he is satisfied with what he gets.

There are discounts offered on any of the products ordered irrespective of the quantity. There are several shops in the country, which ensure good distribution channels. Delivery is also offered with the U.K to the customers who have made orders. It is also possible to order online. Promotion is done through good distribution channels and display (, 2011).

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