The stock price of Associated British Foods was relatively more stable with less up and down turns compared with Cadbury. It started at around 800 pence in 2007 and rose to a high of 950 around May after which it saw a steady decline to below the 850 mark by mid July which further dipped till September.
Then the stock saw resurgence and remained around the 850-900 mark except for a brief dip at the end of January 2008. This was followed by a generally stable period before the stock began to decline in value from June with a brief up period in August and September of 2008 before reaching its lowest value for two years in mid October. After that the price zigzagged around the 650-700 mark but never going considerably up (Associated British Foods Share News 2009).