The company seems to be maneuvering by the idea of maximizing self benefit. In this regard, they have been willing to alter their positions to ones which may be agreeable to the community and the opposition groups. However, the environmental rights groups have opposed this on principle.
Their position adheres to the ethics of justice whereby they require internalization of the externalities produced by the BASF plant as well as questioning the integrity of the company in its past dealings. It further brings into play its past wrongdoings by highlighting its role in the Jewish holocaust and other steps. Thus the ethical question arises about whether the community should at all allow perpetrators of possible past crimes to establish business among them.