Financial sustainability in business refers to the ability of a business to exist and make profits (Keown, 1996). For any business, financial sustainability is very important for two basic reasons. The first reason is that, a big number of businesses will not be interested in seeking after sustainability not unless they find out that it indeed gives the business an opportunity to make money.
The second reason is that for any businessman or business woman, financial wealth is a very important element in his or her company. Thus, financial sustainability seeks to fulfil the goal of financial profit (Keown ,1996). By carefully designing the way in which a business is run, there can be the realisation of a long term financial viability. This will result in the constant generation of wealth and financial profit.