The scenario of competition amongst banks is very similar to that amongst supermarkets. All the firms are trying to persuade more customers to open accounts with them by offering higher interest savings accounts or better insurance deals etc. The main competition which Sainsbury’s faces as stated earlier come not from high street banks but other banks of the same kind i.e. Wal-Mart banking and other online banks such as Egg and Cahoot. This is becoming а highly competitive environment and Sainsbury’s bank has not grown to the extent that the parent company may have hoped.
Once again the market environment of the property companies is much less complex but still competitive, with considerable pressure from other retailers for new and potentially lucrative out of town sites for supermarkets.