Jun
6
2012

Essay: Strategies of Islamic marketing and public relations

With this understanding as described above, then there are various strategies of Islamic marketing and public relations. Top on the list is the consideration of the Islam ethics. This is where the advertiser designs a message that falls well within the boundaries that define ethic values for the Islam believers as indicated in the Quran.

This consideration would win the favor in the Muslim clientele, especially if the message directly quotes from the Quran. Secondly, employing honesty in the PR strategies can really pay off. According to the Islam teachings, the virtue of honesty in business is highly valued. Businessmen are not allowed to hoard up goods since this is a sin as indicated by the Quran (Akhter, Abdus and Umar 2011). Furthermore, the Quran also dictates that the traders should always give just measures and cause no loss to others through fraud. He scales should be true and upright.

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