As a result the host country needs to maintain a good public relations image through the network of embassies and the British Council, who can respond to news events that may affect the decision to study in theUK. This also suggests that if theUKis to maintain healthy levels of international student recruitment, central government has to play its part in helping theUKhigher education sector.
For instance, globalisation will make the UK higher education sector vulnerable, as other host countries have a different structure and governance model for their higher education sectors, and as theUK’s sector is strongly inter-linked with central government, it is only fair that help comes from that direction. This could include finding methods and techniques to promote internationalism by promoting better public relations with source countries that would benefit from relationships with theUK, and that theUKwould benefit from in the knowledge exchange.
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