The services advertised should also agree with the Muslim laws. This is more so because if the service provided does not befit the largely Islamic community, then the establishment wishing to advertise can incur great losses. To bridge this gap, then the advertising department can design a message that includes the services readily accepted by the community.
Therefore the message should avoid services such as tests for venereal diseases, artificial insemination and pregnancy tests. The major reason for keeping away from these products is because they are offensive to the followers of the Islam community.
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