Essay: Research Design for Nigeria and the Local Market

Sample Essay

The other research designs that could have been adopted pertain to an explorative research of the local retail industry in Nigeria and the local market. Feedback could have been taken from the target market of the UTC Plc company in Nigeria about what their perceptions of the company are and how the company can improve its product and service offering.

The industry analysis would provide the positioning of the company while the data gathered from the target market could be used to devise strategies which can be used by the UTC Plc Nigeria to improve its positioning and brand value in the local market. While this approach would have yielded better and more customized recommendations for the company, this approach was not feasible as the researcher did not have access to the resources to conduct hands on research in Nigeria.