Sample Essay

For the purpose of this project and the ensuing market research, the information and data that is gathered is collected from academic journals pertaining to the disciplines of marketing, country reports, country statistics, beverage industry and market reports for the possible countries being investigated and through the primary websites of the targeted countries.  Information about the possible target markets is determined through industry specific reports for the country of operations selected in the research phase. Through the research phase the main three international markets that have been selected for the operations of the Arizona Beverage Company pertain to UK/European Union,China and India.

The following section presents how the country of origin influences the product and service offering, how the markets can be matched to the products in consideration for international marketing, the determination of the market potential for iced teas in the possible markets, the undertaking of a primary investigation and the selection of the relevant marketing and competitive criteria.

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