Sample Essay
Using the promotional strategy the company focused on the contribution of the sale of these products towards increased standards of living for the people in these highlighted regions. Similarly anti fur orientation also increase in the consumers which lead to action groups and demonstrations publicly taking on fashion labels with their protests during their fashion shows. As a result models as well as actresses the likes of Eva Mendez and Khloe Kardashian were depicted in People magazine by fashion brands like Zara Fashion to promote the anti fur campaign.
Fashion brands have also taken to placing products in movies and televisions series as an alternative marketing tactic for targeting consumers. The increase in pop culture in the 1980s increased the interest of the young generation in movies, television and music videos. As a result Giorgio Armani, a then sales person/closet designer started placing his tee-shirts in movies. The movie An American Gigolo starring Richard Gere featured his products, and since then he has been using celebrity endorsers, movies and televisions to promote his products. The recently popular teenage soap Gossip Girl airing on DW has the young generation in raptures, particularly the fashion conscious market due to the portrayal of the characters in the series. The characters on the show feature and openly promote fashion brands like Cheap Monday, Petit Bateau, Ralph Lauren, Coach, Tony Birch, and Salvatore Ferragamo through their attire and choice of accessories.this product placement by the designers is to target the younger fashion conscious market which has emerged recently.
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