The products in the advertisement should also conform to the Islamic accepted range of products. The unlawful products include drugs and other alcoholic products, condoms, cigarettes, female contraceptives and the foundation garments for both male and female.
Having adverts for such products would count as a contradiction to the Islam laws which strongly advocate against such items. From the religions point of view, these products elucidate immorality and other vices in the society. Avoiding such strategies or adopting strategies that go against the above said products can be beneficial. For instance, advertising a drink as non-alcoholic can reassure the Muslims and therefore they can take the new beverage with no reservations.