In my opinion, the ends statement is a tool for success. Just like an ordinary strategic plan, it has a vision and mission which are defined as mega-ends (Oliver et al, 1999). However, this strategy helps to break down the logistics involved in policy development by only involving the top management. The ideas of others are also incorporated through collection of information which is then discussed by the board.
The board therefore integrates the views of the members and chooses the best alternative. The plan is then executed by the staff.
Through this method of planning, the board does not meddle into the work of others. Rather, the board members feel a sense of involvement in the running of the organization. This motivates them and also brings them closer to the staff, thus bringing a sense of team work and cohesiveness. Ultimately, the ends are achieved and the mission of the organization is achieved.