In order to improve customer serves, Deli Depot has embarked on initiatives to better understand their customers and provide them with the products and services that they want. For carrying out this goal the company has gathered information from the customers using in the form of field/ market research using a questionnaire based survey as a data gathering tool. The following sections highlight the objectives of the company pertaining to this research, and how the research has provided insight into the customers.
The main research objectives that are being targeted by Deli Depot for the purpose of this research pertain to the following:
- To determine who are Deli Depot Customers
- To understand how Customers perceive the services of Deli Depot
- To understand if any changes made to current services will impact other service areas of the business Data Analysis