Sample Essay

An article in the Wall Street Journal provided that in Tesco is reporting massive increase in its sales for the first quarter of 2009, with 13 percent increase for sales in the UK, and more than 40 percent increase in the Asian markets. “International sales jumped 20% from a year earlier. In Asia, where Tesco has more than 1,000 stores, sales rose 44%, helped by currency fluctuations and a strong performance by the Homever stores in Korea that Tesco bought last year” (Vitorovich, 2009).

The increase in the sales in the international markets for Tesco is largely attributed to its marketing and promotions strategy which is focused on promoting discounted prices to the customers in the markets and on the basis of barnded products by Tesco. “The world’s third-largest retailer by sales, behind Wal-Mart Stores Inc. and Carrefour SA, is benefiting from price cuts, promotions and a focus on store-branded products” (Vitorovich, 2009).

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