Sample Essay
The strengths that are available for Paul’s franchise pertain to the fact that the franchisor will be supporting the franchise business in terms of marketing campaign for the region, providing training for the staff as well as providing information on how to manage the franchise to Paul. Aside from this the franchisor name will enable the business to access sources of financing as well as utilize the contacts of the franchisor like distributors, suppliers and vendors who could provide the business with the required resources.
There is also strength for the business in terms of the numbers of its outlets (Rennick, 2005).Additionally it would be much quicker for the business to start up and commence operations than standalone operations. Aside from this the business also has access to other franchisors of the franchisor which can aid the business in providing it with the best possible strategy to undertake in different situation which would form a draft roadmap for the development of Paul’s franchise business.
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