Wal-Mart faces both short term and long-term challenges that might hamper its projected growth. Indeed, the company is already experiencing some short-term effects while the strategic management experts’ anticipate severe effects in the long term.
Primarily, the company’s strategy to keep the prices of its products at lowest level poses a significant threat in the short term and in the long-term especially when it comes to projecting its growth in revenues (walmartstores.com). Therefore, the company contends with sustaining it competitive advantage, which currently is subject to global economic performance (Fishman, 2003, p.1). Thus, it should endeavor to come up with a pricing strategy that will be acceptable to the customers and that which will not affect the company’s short-term revenue. This will lead to better profits in future as well as in the short run.