Sample Essay
The market that has been selected for the purpose of expanding the Original Arizona Iced Tea brand and its products by the Arizona Beverage Company is the market ofIndia. The reason as to why this market has been selected is because it provides the most potential for expansion and can catering to an untapped market while providing opportunities for long term future growth as well.
Their do exist high level of risks associated with expansion of the company operations in the region due to the volatile nature of the political and the legal environment, however the culture of tea consumption and the climate of the region makes the Iced Tea products by Arizona Beverage Company very appropriate for this market. This increases the potential provided byIndiato serve as an international market for Arizona Beverage Company.
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