Essay: Scope & Value Proposition of LED lighting

Sample Essay

The scope of the business would be small in the initial years of operations. This is mostly to test the market, attain the real live market response for the technology as well as to establish the company in the region as providers of a niche based product and related services. In the short term, i.e., the first five years of operation only the industrial markets and street/parking lot lighting based LED lighting products would be provided by the company along with their installation. However after the first five years of operation, the residential lighting fixtures as well as those used in the commercial sector will be provided by the company.

The value proposition of the company for the customers is to provide the customers with lighting products that are energy efficient, have high quality, are low priced with minimal premium while also being environment friendly when it comes to disposal and usage. The following diagram depicts the value proposition of the company

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