The framework for the pricing of the products sold in the Indian market by the Arizona Beverage Company would incorporate elements depicting the quality of the product, a representation of the brand and its value to the customers, and the affordability of the products by the consumers in India.
Determinants of Foreign Pricing
The determinants of the foreign pricing strategy for the products by the Arizona Beverage Company would include pricing elements pertaining to the cost of the product. The cost of the product would incorporate the production cost of the product, the costs associated with marketing and sales of the products, the costs of the logistics for distribution of the products inIndiaas well as the costs of logistics involved in the international trade and shipping of the products fromUnited States to India. The above combined with the foreign exchange would be the determinants of the foreign pricing strategy for the products sold by Arizona Beverage Company in India.