As the credit crunch has inconvenient impact on the global economy, consumers has less money to spend on products. To keep the profit margin stable the supermarket giants are more tending to give priority to customer needs to increase their buying power (O’Doherty 2008).
On top of that too much competition in the retail market has given opportunities to the customers to choose from alternative options as most of the super market offers almost same products. The main different between them would be their pricing policy, strategies to gain customer loyalty and the contribution to emerging sensitive issues such as green credentials. In addition, the overall business environment in theUKretail industry optimises the consumer buying power.