Sample Essay
The nature of the product in consideration is a beverage consumable by the customers. As a result personal selling essentially does not get involved in the promotion and sale of the product.
However it can be incorporated in the brand activation strategy for the first year of operations to introduce the product to the market and to make them aware and education about it while increasing their demand for the product. Through brand activations stalls that sell the iced tea in chilled state can be set up on the streets along with the street vendor stalls as well as outside the major hand out spots in the urban cities. This will garner traffic to the stalls while introducing the product to them.
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