The organizational strategy is encompasses the broad vision of the company and its strategic goals (Kotler & Keller 2008). The strategy for any organization depicts its mission and where the company wants to see itself in the future. “Effective organizational strategy takes a holistic and integrative view of organizational needs over continuous time horizons and maps out a portfolio of initiatives to transform the organization from its current state to a desired one” (‘Why Organizational Strategy Matters’, 2008).
This strategy is concerned with the interaction of the company with its operating business units, its stakeholders, with the external environment as well as with its core values. The four key components of an organizational strategy include visions, mission, comparative advantage, and identified long term goals. The characteristic of the organizational strategy is such that it has a focused purpose, long term continuity and future perspective a well as identified strategic advantages.