Sample Essay

The mission statement of the Walt Disney Company is ‘To Make People Happy’. The values of the company as set forward by them include no cynicism, focusing on wholesome American values and promoting them, the element of creativity, dreams and imagination being utilized, the fanatical attention given to consistency and detail as well as controlling the element of the Disney ‘Magic’.

The corporate website of the company provides that “The Walt Disney Company’s objective is to be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company’s primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.” (‘Investor Relations’, ‘The Walt Disney Company’)

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