Sample Essay

Mass communication has centralized production and dissemination of the message with a decentralized access provided to the masses. On the other hand the mass communication is also an exchange of intelligence on a large scale between the members that exist in a society.

The two forms of mass media have a distinct set of activities, involve specific technical specifications, are associated with institutions, have existing laws and regulations serving as guidelines, dictated by people holding roles in the society and tend to convey information, entertainment and message amongst and to the people in the society.

 The differential dynamics between the above depict that mass communication is actually woven in the society through legal and regulatory framework as well as ownership and association with professions. On the other hand the mass media and new media are more of an extension of the society giving a reflection of human activity.

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