Sample Essay

The strength of the international market of UK is the established infrastructure of the region and the culture of drinking tea which is a lifestyle as well as a traditional element in the lives of the consumers. The weakness of the market is that it is saturated with many international companies who provide cold beverage products as well as iced tea products.

Additionally the untapped market in this region is very limited. The Opportunities that are present to the company pertain to having access to the European Union for global expansion when the company enters UK for marketing and distributing its products, The threats that are faced by the company pertain to facing stiff competition I the region from local as well as international companies selling cold beverages and iced tea to the consumers in the region.

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