The strengths of international market in India is the high level of demand for the beverage products, while there is an established culture of tea drinking in the region. The hot climate in the region makes way for high demand for cold beverage products. The weakness associated with this market is the lack of efficient infrastructure.
Additionally there also exists significant competition in terms of international retailers of similar beverage products as well as the local producers. The opportunities that are available to the company by extending products to this region is that the company can have access to a large untapped market for its products which can significantly increase the presence of the company in the international market. The threats however that are present in this region pertain to the highly volatile political and legal environment