Sample Essay

The market potential should be depicted in terms of the sales revenue which can be made from the market which is directly influenced by the demand for the products and services. In order for successful international operations, the Arizona Beverage Company would be targeting those countries for its international operations, which have a significant level of market demand for cold beverages, in particular iced teas.

Moreover the possible international markets which depict a high level of awareness of the quality of the product to be consumed and awareness about the importance of natural ingredients would have more potential for a high level of sales for the Arizona Beverage Company as there would be significant demand for the products of the company.China, UK and India all three countries depict high level of demand for cold beverages, especially those which have natural ingredients and are quality products. The population levels in China and India are increasing incrementally which makes way for high levels of demand amongst the target population.

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