Sample Essay

In order to resolve the issue pertaining to voltage discrepancy between the Japan and the United Stated and the current power tool manufacturers in the market for United States, the company can give its customer choice. The choice can pertain to buying lighter voltage power tools for household use and buying the lighter version of the power tools with higher voltage for industrial and professional uses.

This can provide the company with a marketing and targeting strategy as well as a way to resolve its voltage problems. Moreover the diversification into the consumer products division will allow the company to take advantage of the growing market thus increasing the returns on investment in the new high and low voltage versions of its power tools.


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