The key success factors for the Wal-Mart pertain to the company being able to understand the needs and the requirements of the customer and provide products and services accordingly. The logistics management system and the computerised CRM system are the business process based key success factors for the company.
Aside from this the strategic use of the floor space, the POP displays, in-store ratailment initiatives taken by the company, merchandising activities undertaken by Wal-Mart as well as constantly updating the format of the store to the changing requirements of the customers are amongst the key success factors for the company that give it a competitive edge over other super markets and retailers in the industry. “The company has over 2,200 Wal-Mart super centres in 47USstates. In addition to general merchandise, Wal-Mart super centres offer bakery goods, deli foods, frozen foods, meat and dairy products and fresh produce. Super centres also feature a number of specialty shops such as vision centres, Tire & Lube Expresses, Radio Grill, McDonald’s or Subway restaurants, portrait studios and one-hour photo centres, hair salons, banks, and employment agencies.” .” (‘Industry Profile: Global Hypermarkets & Super Centres Industry Profile’, 2008)