Globalization and the wide span use of internet as the communication medium is changing the way businesses conduct their operations and market to their target markets. This stands true for the Clif bar Inc as well as the company started from a small scale and increased its operations with the support of the technology and the internet. The company sells most of its products especially in the international markets ofUnited Kingdomn andCanadathrough the internet only therefore reducing significant costs for its operations. The other strategy of the company is to sell through affiliations and business partners.
The industry reports for the food and organic foods sector depict that currently the US manufacturing sector for food,especially organic food is growing expotentially and is preictedto grow at a rate of 4.5 percent in the period from 2007 to 2012. This is based on the yearly predicted growth rates of 5 percent for 2007, 8 percent for 2008, 4 percent for 2009, 3 percent for 2010, 5 percent for 2011 and 5 percent for 2012. This is a significant increase for a niche segment of the food and drink industry.