Historical research is a step by step process. The various steps involved in the historical research include determination and definition of the problem, the formulation of research objectives, the development of the research questions, collection of data through a systematic process, and evaluation of the data through variables and research questions to arrive at the recommendations and conclusions for the research. The historical research process comprehensively makes use of planning, data collection, and analysis to arrive at recommendations in the dissertation.
The literature review forms a large section of this dissertation. It covers an analysis of the existing research that has been undertaken on the topic of successful marketing strategies employed in the retail sector. It explores the marketing strategies and techniques by the retail giants like Wal-Mart, ASDA, and Tesco for gaining competitive advantage in their target markets. This research is mainly a historical research, which forms a major part of the historical qualitative research undertaken in the dissertation.
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