Sample Essay

This strategy is feasible for the company if its product is significantly unique, and has a high chance of being accepted by the consumers. Moreover it is also important that the company should have a strong research and development department.

The late mover market strategy is feasible for the company if the market is not saturated with competitor, and there is significant improvement in the product and the service provided by the existing companies in the market. In this case the company can make use of the resources available to it and focus on the marketing and manufacturing aspect of the company in order to successfully launch its product in the market and attain a strong percentage of the market form the already existing product and service providers operating in the market.

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