Sample Essay

The target market of the First Data Corporation are the business and companies that operate on the internet, make use of networking technologies for their operations and are involved in the banking industry for ATM based operations. Some government organizations also are customers for the First Data Corporation.

The main customers of the company include the health organization, retailers, utility companies, banks and other financial institutions that seek the payment processing products and services provided by the company. The company targets these customers with the data and academic based products as well, most of which are of akin to the professional research conducted in their respective fields.

The main weakness of the e-business structure of the company pertains to the confusing nature of the e-business interface. It can be argued that the company has put too much information and data on the portal which can confuse the customers who can potentially get lost in the portal searching for the relevant product and service provided by the company.

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