Sample Essay
First Choice Airline is a regional and international air travel service provider which has since 2007 been consolidated with the TUI Airline Company. The First Choice Airline has its headquarters atWest Sussexin theUKand provides leisure travel services to European and North American destination. Prior to the merger the company has operations in 17 countries however after its merger with TUI the company has operations in about 70 countries.
“The company recorded revenues of £2,578.6 million during the fiscal year ended October 2005, an increase of 11.3% over 2004. The operating profit of the company during fiscal year 2005 was £90.9 million, an increase of 20.9% from 2004. The net profit was £55.8 million in fiscal year 2005, an increase of 21.8% over fiscal year 2004.” (‘First Choice Holidays Plc’, 2006)
The weaknesses of the company pertain to weak operating performance which is below the average for the industry. This has been especially true for the five years leading form 2001 to 2005. This depicts that the company has massive operating inefficiencies. Aside from this the company has also been facing low returns on its investments and assets.
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