Sample Essay
The data would be analyzed using both the quantitative as well as the qualitative approaches to data analysis. The qualitative subject based analysis method would be employed for processing the subjective data gathered from the secondary sources. On the other hand the quantitative and the descriptive statistical data analysis would be used to analyze the quantitative information available on the sales of the company, and the consumer purchase behavior.
After the brief literature review that was conducted for the purpose of this research, it can be projected that the possible conclusions for the research study can indicate that the sales promotions strategies that are used by Tesco inChinaare an extension of their marketing strategy and the brand promotion employed by them globally. However the differences might be present in the approach taken to promote sales to theBeijinghousewives in terms of the products and services emphasized, and the appeal provided to the target market. This difference would largely be based on the cultural aspects and values of the target market.
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