- The company can focus on customer satisfaction by looking into what the customer want and providing the relevant products and services
- The company can make use of CRM technology that monitors and records daily purchase behaviour of the customers and allows data mining of the information to reveal purchasing trends that can highlight future or latent demands of the customers.
- UTC PlcNigeriashould also initiate programs that attempt to understand the customers and their requirements. This will require investment into systems technology as well as customer relationship management resource that can help build customer satisfaction through the improvement of the service quality and the updated product offering as per the requirements of the customers. This will drive customer satisfaction
- Customer satisfaction for the UTC PlcNigeriacan also be increased by investing in reconstruction and development of the store image and atmosphere.