Sample Essay

Mission & Vision

The mission of the company is to provide the consumer with an upscale grocery store and gourmet outlet offering delicatessen and organic foods products from around the world. The long term vision held by the company is to be an established brand in the market for imported and organic grocery items.


The main objectives of the business include obtaining the funding for the business, creating a service based company which employs customer orientation. The other objectives include providing the customers with about 90% satisfaction and an increase in repeat purchasing customers of 20% every yea. The sales targeted in the first year are $461,900 which would be increasing to $484,735 and $508,000 in the following years respectively. The company also seeks to be able to repay its debt by the end of the fifth year of operations.

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