The constraints that would affect the communication mix for the company pertain to the differences between the American way of life and culture and that of the Indian consumers and the language barrier.
While English is the official language in the region, not everyone has a command on the language. Similarly taboo topics and issues like relationships between the opposite sexes should be avoided in the communication strategy employed.
The company has been primarily catering to the American consumers only and as a result its advertising and marketing mix has been developed as per the requirements of the American consumers. In order to target and cater to the Indian market, the company would need to be more explicit in terms of the content of the advertising in order to aid the consumers to comprehend the advertisements and the message being conveyed. The advertising strategy would have to be more emphasized than that in theUnited States, however instead of the traditional mediums of advertising the more innovative channels can be used.