The Home Depot Company is amongst the largest companies’ active in the home improvement industry in the United States. The company sells a wide variety of products as well as packages to the customer which are specifically designed to match the requirements of the different targeted market segments for lawn, garden, indoors and ornaments.
The company is based in Atlanta, Georgia and has been operating successfully since the 70s. “The company recorded revenues of $90,837 million, during the fiscal year ended January 2007, an increase of 11.4% over 2006. The operating profit of the company was $9,673 million during fiscal year 2007, an increase of 3.3% over 2006. The net profit was $5,761 million in fiscal year 2007, a decrease of 1.3% over 2006.” (‘Home Depot SWOT Analysis’, 2007)