The general merchandize division consists of the clothing section that provides apparel and fashion products for men women and children, and the furniture and home wares section that provides the customers with lifestyle and home improvement/décor products.
The strengths of Marks & Spencers include its strong market position, kits string brand equity and the strengthening growth and expansion in the international markets. The weaknesses of the company pertain to the declining overall sales in the UK as compared to the other international markets and the weak cash position of the company. The threats that are faced by the company include intense competition in the retail industry, the increased minimum wages in theUKand the gradually decreasing consumer confidence in theUK. The opportunities that are available to the company for future business pertain to employment of competitive pricing; growth in the online retail spending that can lead to increased revenue from online operations, and the expansion of network and merchandising operations.
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